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April 11, 2022 - Comments Off on Reputational Risk: How AI Helps Mitigate Damage to Your Brand

Reputational Risk: How AI Helps Mitigate Damage to Your Brand

April 11, 2022

by Todd Erickson

When maintenance issues result in mission-critical application downtime or crashes, your organization will likely lose market share, social capital, and maybe most important – reputational risk. A 2019 IBM report revealed that 41% of IT leaders surveyed indicated that the costliest aspect of downtime is its negative impact on corporate reputation.

Phase Change President Steve Brothers recently authored an article for CEOWORLD magazine titled, "Reputational risk: How AI helps mitigate damage to your brand," about how artificial intelligence (AI) can now be used to locate specific code that's causing maintenance issues (and downtime) to improve developer productivity and ensure that source code changes remain intact and won't cause more problems down the road.

Read the entire article here.

Todd Erickson is a Technology Writer with Phase Change. You can reach him at terickson@phasechange.ai.